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Spokane, Washington  Est. May 19, 1883
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Little Caesar Raises Ante In Pizza Wars

From Staff And Wire Reports

Little Caesars has taken Pizza Hut’s dare and raised it. Pizza Hut’s latest salvo in the pizza wars has been challenging its customers to find a better-tasting pizza with bigger ingredients.

Little Caesars responded by announcing Friday that it would increase each size of its pizzas by four inches in diameter, and enlarge its three-inch pepperoni slices and extra-large ham slices.

The current prices and the Pizza!Pizza! promotion - where you get two pizzas for one price - will remain intact.

The new pizzas - called BIG!BIG! - make their debuts in restaurants Monday.

“We are clearly separating ourselves from the competition,” said Harsha Agadi, chief operating officer for Little Caesars Inc., based in Detroit. “Our new pizzas will be larger, heavier and we will have bigger toppings.”

Agadi said the company aims to bring in large families and retain customers with the new menu. He also said that current pizza sizes had not changed with customers’ tastes.

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