TV Channel Planned For Computer Users

Betting they can lure PC users back to television screens - at least some of the time - the media firm Ziff-Davis said Tuesday it will launch a TV network for computer users.

The 24-hour network would be known as ZDTV: Your Computer Channel. Network officials said they hoped to begin operating by the end of March 1998.

With about half of the nation’s cable television homes also equipped with computers and many more people also using them at work, Ziff-Davis executives said programming about computers is an unfilled niche.

“This is a huge audience and it will only get bigger,” said Eric Hippeau, Ziff-Davis chairman and CEO.