Abc To Drop Its Struggling ‘Gma/Sunday’ In March
ABC has canceled “Good Morning America/Sunday” and will return the weekly hour to its affiliates in March, the network announced Monday.
“GMA/Sunday” never caught on with viewers since launching in January 1993. It lagged well behind NBC’s “Weekend Today” and “CBS News Sunday Morning” in the ratings.
The program changed anchors frequently and was not profitable for the news division.
ABC News correspondent Aaron Brown is the current anchor.
In an internal memo, ABC News President David Westin said the cancellation owes to the network’s “budget realities.” Despite a round of cost-cutting last year, insiders said the news division is under pressure to make more cuts and improve financial performance.
“GMA/Sunday” originally was earmarked for cancellation last spring. The program managed to hang on but was doomed once Westin decided that its resources would be put to better use reviving the weekday edition of “Good Morning America.”
“GMA/Sunday” staffers will be absorbed into other news division programs.