Web site should stress local news
Question: I think spokesmanreview.com’s approach is all wrong with regard to local issues. A medium-sized city like Spokane needs a Web site focusing on local events (news, high school sports, etc.) Let me ask a couple of questions:
1. Do you think Internet users are more likely to get national news from spokesmanreview.com or CNN, MSN or some other large news organization? How about sports — espn.com or spokesmanreview.com?
2. Wouldn’t it be better to concentrate on solving a customer need that you alone can solve (in-depth local sports coverage, for example) instead of filling your sports section with links to AP wire stories on the All-Star game, etc.?
I’m not saying you shouldn’t provide links or access to national stories, but in my opinion you are doing a terrible job reporting on local news.
Answer: We post every local story that was in the printed edition of The Spokesman-Review every day. In addition, we have several local news data bases that go beyond the print publication — things like obituaries, births and high school sports schedules and results. We also have 16 local online-only columnists, or bloggers. Right now we are working on a sports cover page redesign that will highlight all of the stuff you’re talking about.
I believe you might be most concerned about our packaging of those stories, and how wire stories seem to get prominent display on our Web site. That is true. For example, on many days the Associated Press provides us “dynamic” news content throughout the day. We know people will go to national news outlets for the national news. But we also know they have to come to us for local news. So if they can get a dose of national news while they’re here, then maybe some people will visit fewer of the national news sources because we also can fulfill that need for them.
Having said that, our main mission is to increase the amount of fresh, timely, breaking local news in all sections of the online paper and highlight local news throughout. So I don’t think we’re in disagreement here. But building a Web site involves a series of steps, and we just installed a new computer system that will enable us to do much of what you suggest. We’re nowhere near being finished. We hope you’re patient and stick with the site as improvements are made regularly. — Ken Sands, managing editor of online and new media
Where is coverage of Marines?
Question: I am very dismayed at the lack of coverage regarding the departure of the Marine Reserve Unit that left Saturday — 150 of our men left family and loved ones to defend freedom. The news has given more coverage of the Aryan Nations parade than the courage and commitment of these Marines. Please address this issue, as I feel it speaks loud and clear of your lack of support for our troops.
Answer: We share your concern about the lack of coverage of the U.S Marine Corps reservists based in Spokane who left last weekend. We wanted to provide thorough coverage, but the Marine Corps restricted our access to the departing contingent.
Normally, we would have covered the departure by talking to the reservists and their family members. When we called the Marine unit, officials there declined to tell us specific information about their departure dates because of security fears for their troops. Battalion leaders were fairly forthcoming about their upcoming mission, but they told us they didn’t want us there for their family day or departure activities. We were also told the troops themselves didn’t want the media interruption.
Given the circumstances, the best we could do was the front-page story we published on July 15 in which we described the essential details of the deployment. We meant no disrespect to the reservists or their families, but we can’t do our jobs as journalists if we’re denied access. — Gary Graham, managing editor