The new ABC drama “Grey’s Anatomy,” which has proved a strong Sunday night partner for “Desperate Housewives,” will keep its time slot and cut short the season for “Boston Legal.”
“Grey’s Anatomy,” about first-year surgical interns at a Seattle hospital, debuted March 27 and improved on the ratings in the 10 p.m. Sunday time slot that had belonged to “Boston Legal.”
Maximizing that period is key for ABC since the show preceding it is “Desperate Housewives,” the big freshman hit, and the network wants to keep as many of its viewers as possible tuned in.
Both “Grey’s Anatomy” and “Boston Legal,” a reworking of the long-running ABC series “The Practice,” were winning the time slot among total viewers and with advertiser-favored adults ages 18 to 49.
But “Grey’s Anatomy” has averaged 17 million viewers compared with 12.5 million for the legal drama from veteran producer David E. Kelley (“Ally McBeal,” “Boston Public”).
The blow for “Boston Legal” has been softened by the fact it will get a run of 27 episodes next season, which includes the remaining five that were to air this season.
The network was in the “enviable position” of having two strong shows for the time period, said Stephen McPherson, ABC Entertainment president.
“Ultimately we decided that, without having adequate lead time or marketing dollars to devote to moving either show so late in the season, we’d continue to let ‘Grey’s‘ build on its tremendous momentum through May,” he said.
Local journalism is essential.
Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.
Subscribe now to get breaking news alerts in your email inbox
Get breaking news delivered to your inbox as it happens.