Rachael Ray adds magazine to list of accomplishments

Where does she find the time?

Rachael Ray, host of three top-rated Food Network shows and author of 10 best-selling cookbooks, is going for a culinary hat trick. Reader’s Digest Association Inc. says it will launch her new magazine, Every Day With Rachael Ray, in September.

Ray’s position on the magazine’s masthead is editor-in-chief, but she’ll be supported by such veterans as editor Kitty Morgan, formerly of Departures, design director Lucy Sisman (Allure and Details) and executive food editor Silvana Nardone (Saveur).

What will be the role of the preternaturally perky Ray? Morgan said, “Rachael is an idea machine. She’s out there meeting fans, making friends, picking up ideas. Our job is downloading Rachael – taking those ideas and transforming them into magazine shape.”

The magazine will have recipes by Ray and others and advice on food-related travel and entertaining. “The content will be about 75 percent straight food,” said Morgan, “and everything else will be one degree of separation from food.”

Every Day With Rachael Ray will be a newsstand-based publication with a cover price of $3.99. The magazine will be published quarterly until spring 2006, after which, said publishing director Laura McEwen, “we’re looking at rolling out to 10 times a year.”

The glossy, personality-driven magazine marks a departure for Reader’s Digest which, until now, has concentrated on subscription-based sales.