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Atkins Inc. files for bankruptcy

Elizabeth LeSure Associated Press

NEW YORK – Atkins Nutritionals Inc., the company that promoted low-carb eating into a national diet craze, filed for Bankruptcy Court protection Sunday, a company spokesman said.

Atkins has been hurt by the waning popularity of its namesake diet, which focuses on eliminating carbohydrates such as bread and pasta as a way to shed weight.

The diet quickly became one of the most popular in U.S. history, spawning numerous derivatives and a virtual cottage industry of low-carb regimens – but also drew criticism from many experts for its focus on fatty foods and low fruit and vegetable consumption.

A hearing on the prearranged Chapter 11 filing is scheduled for today in U.S. Bankruptcy Court, spokesman Richard Rothstein said.

The privately held company, founded in 1989 by Dr. Robert C. Atkins, said it has reached an agreement with the majority of its lenders to give them equity in exchange for lowered debt.

President and Chief Executive Officer Mark S. Rodriguez said the company has “adjusted our organization to accommodate a smaller business” in the past year and will promote its brands “more broadly for consumers who are concerned about heath and wellness.”

After it leaves bankruptcy, the Ronkonkoma, N.Y.-based company plans to focus on its nutrition bars and shakes, Rodriguez said in a statement.

Private equity firm Parthenon Capital LLC acquired a majority stake in Atkins in October 2003.

The company said its bankruptcy filing will not affect its day-to-day operations.

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