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Spokane, Washington  Est. May 19, 1883

Suggestions rolling in for Martha’s catchprase

Maria Puente USA Today

The word that Martha Stewart has a new, so-far-secret catchphrase to go with her new TV show has prompted earnest and snarky speculation from fans and foes about what it might or should be.

Stewart needs a line for NBC’s “The Apprentice: Martha Stewart,” which premieres Sept. 21. “You’re fired” already belongs to Donald Trump, and her own, much-parodied “It’s a good thing” obviously wouldn’t fit the premise of a boss letting job candidates go.

More than 130 people sent suggestions to USA Today, most of them revolving around kitchen themes. “Your goose is cooked,” “You’re cooked” and “You’re toast” made up the biggest chunk. (Other variations: “You’re done” and “You’re canned.”)

A few favored either “You’re not a good thing” or “You’re a bad thing.”

“Whatever it is, it will be delivered in the enunciated, monotone way that Martha made her signature voice,” predicts Joe Borgenicht, co-author of “The Reality TV Handbook.”

“I could see Martha hiring a team of consultants on this,” Borgenicht says. “It could be a great skit on ‘Saturday Night Live,’ a bunch of people sitting around a conference table trying to come up with a line.”

There are plenty of people offering free advice.

John Collins, 40, of Gilbert, Ariz., suggests, “You’re passe.” Because Stewart is a style maven, “it would be a shorthand way of saying the person was no longer ‘in style,’ and as a bonus it would get more Americans speaking a foreign language,” he says, slightly tongue-in-cheek.

Some say Stewart’s line should aim to warm up her still-frosty image, further tattered after she went to prison for lying about a stock transaction. (More than one person offered a pointed allusion to her legal troubles, including “The jury’s in and you’re out.”)

Erica Stoddard, 28, a public-relations manager in Bloomfield Hills, Mich., offers: “I’m sorry; I’m afraid you need to focus on your salad.” That’s a reference to Stewart’s morning show appearance in 2002, shortly after the allegations against her surfaced, when she determinedly chopped cabbage while dodging questions.

“She would be poking fun at herself, which would make her exponentially more likable,” Stoddard says.

Other suggestions refer to Stewart’s reputation for being genteel. Among them: “You’re excused.”

Ellen Scher, 75, a retiree in Asheville, N.C., says that’s suitably ladylike: “It can be delivered in a voice reflecting a wide variety of emotions – regret, anger, frustration, impatience.”