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Medical care in a jiffy

Physician Assistant Jennifer Smith, left, goes over a patient enrollment form with Jessica Brost, right, who stopped in at the Minute Clinic inside a CVS pharmacy in Eagan, Minn., on Thursday. (Associated Press / The Spokesman-Review)
Associated Press
Physician Assistant Jennifer Smith, left, goes over a patient enrollment form with Jessica Brost, right, who stopped in at the Minute Clinic inside a CVS pharmacy in Eagan, Minn., on Thursday. (Associated Press / The Spokesman-Review)

MINNEAPOLIS — When Ann Theisen’s 6-year-old daughter, Hannah, had a sore throat, she didn’t take the little girl to the family doctor.

Instead, she went to the Cub Foods store down the street from her house, lured by the prospect of faster treatment at a MinuteClinic tucked into a corner of the supermarket. Within about 15 minutes — no appointment necessary — they were seen and had the results of a rapid strep test: negative.

“It’s the convenience factor,” Theisen said.

MinuteClinic, based in Minneapolis, is on the leading edge of a new kind of clinic that offers swift treatment for simple illnesses.

MinuteClinic operates in 22 locations in the Twin Cities and Baltimore, most of them in Target Corp., the nation’s second-largest discount department store chain; Cub Foods, operated by grocery retailer Supervalu Inc.; and CVS Corp. stores. The company has big plans to open more than 80 clinics in 12 major metropolitan areas east of the Rockies by year’s end, and to push westward next year.

“The demand for this is so amazingly consistent,” said chief executive Michael Howe, the former Arby’s head who joined the company earlier this month. “It’s really something we’ve all been looking for — making health care a little more convenient and affordable for everyone.”

At the quick-service clinics, nurse practitioners diagnose and treat strep throat, pink eye, bronchitis and other common ailments. Howe and other MinuteClinic executives say their business is to health care what ATMs are to banks — making ordinary transactions easier while freeing up traditional providers for more complicated cases.

It is a low-tech, low-cost innovation that could catch on, said Matt Eyring of Innosight, a consulting company that tracks health care trends. The average MinuteClinic visit does not require an appointment and costs the patient less than $50, Howe said. The cost can be shaved down to the same co-payment as a doctor visit under several major health insurance plans.

“This is something that makes medicine much more available to consumers,” Eyring said. “This kind of service will spread.”

Some employers have lowered insurance co-payments for MinuteClinic visits because they cost less than traditional doctor visits, Howe said. And some companies — including electronics retailer Best Buy Co., Carlson Cos. and medical device maker Guidant Corp. — host MinuteClinic operations at their corporate locations in the Twin Cities.

The American Medical Association and the American Hospital Association are wary of the trend. What is best for patients, they say, is an ongoing relationship with a doctor.

But Mai Pham, a senior researcher at the nonpartisan Center for Studying Health System Change, said the clinics could provide a better alternative for patients who might otherwise go to an emergency room for care or skip it altogether.