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The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
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Tricks of the trade

The Spokesman-Review

Reebok CEO Paul Fireman is an avid golfer and he sometimes plays with prospective business partners — but he never talks shop until the round is over. Showing respect for the game is the best way to gain the respect of a potential business partner, he says. Fireman, who has a golf handicap of just 8, usually comes out ahead on the scorecard, but he says that hasn’t led to any ill will among his opponents.

On those occasions, when he’s deciding on the pairings, he puts players together based on how well they get along not on their skill levels.

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