Costello: Dying Media Offends Many Customers

I cannot imagine that there is any other sector of the economy that is so contemptuous of its customer base as the mainstream news. The media regularly offend roughly half of those who might purchase their products. At a time when newspapers are suffering declines in circulation and advertising revenues, the only adjustment they can imagine is cost cutting. Why not consider producing a more attractive product? Adapting to market demands is essential to success. When Edsels didn’t sell, Ford took them off the market. They didn’t offer a cheaper, stripped-down version/ Michael Costello , Lewiston Tribune/Palousitics. More here

Question: What can newspaper do to be more appealing to you?