NBC, ad agency creating product-promoting shows

A newly formed NBC Universal production unit is teaming up with an advertising agency to create online programs around sponsors’ products.

NBC Universal Digital Studio will work with a division of Omnicom Group Inc. to create programs that help advertisers sell their products.

Its first productions, premiering this summer, are a science-fiction series starring Rosario Dawson called “Gemini Division” and a comedy about a college-aged zombie called “Woke Up Dead.”