A month ago, the Spokane Shock won their second ArenaCup championship. A week ago, the Shock essentially confirmed they’ll be joining a new, tougher arena football league.
And Wednesday the changes kept coming as Spokane cut ties with head coach Adam Shackleford, who guided the team to a 49-8 record in three years, and announced the hiring of former Shock standout Rob Keefe.
The unexpected coaching change came as a shock to Shackleford, who was asked to put together an operating plan for the new league, which is expected to be formally announced Monday in Tulsa, Okla.
When Shackleford’s plan, which included suggestions from his assistants, including Keefe, didn’t win over ownership last week, they decided to consider other head coaching options. Keefe, who coached defensive backs and helped coordinate special teams, was the only other candidate “interviewed in depth, though we had a lot of names that would have been of interest,” general manager Adam Nebeker said.
By Monday, owners agreed a change was necessary, knowing that the decision might be met with howls of protest from some Shock faithful.
“From the outside, if you just look at the resumes of who has done what as a head coach, it’s going to be one-sided because Rob hasn’t had the opportunity to be a head coach,” majority owner Brady Nelson said. “But if you’ve been around Rob for any period of time, you know that he is a tremendous leader, tremendous motivator and knows arena football like nobody I’ve ever met.
“Initially we expect some backlash in the public opinion, but you can’t make 100 percent of people happy all the time. I know for the long-term success of the Shock, this is the move that we had to make.”
Shackleford was told earlier this week he wouldn’t be retained for a fourth season.
“I felt great about the plan,” he said. “We were going from what I felt was the big fish in the small pond to a smaller fish in a big pond and I felt like some things needed to happen to make Spokane more marketable, beyond having our terrific fans. Going for a higher-caliber player and saying, ‘We sell out every game,’ wasn’t good enough. We felt like we had a great start in recruiting.
“I really wasn’t given a reason, other than they were going in another direction.”
That direction will be charted by Keefe, a fan favorite who played for Spokane in its first two seasons, including the 2006 ArenaCup championship. He moved on to Philadelphia, which won the AFL title in 2008, and rejoined the Shock as an assistant in 2009.
Keefe said he was receiving interest from other arena teams that are forming, including one head coaching offer, but hoped he’d have a chance to stay in Spokane.
“I can’t stress enough how different this (new league) is going to be,” he said. “This is going to be a better brand of football and hopefully I can be a breath of fresh air, bring that enthusiasm and energetic coaching style that we feel will bring in the top athletes.”
Alex Sirianni will stay on as defensive coordinator. Former Shock assistant and ex-AFL quarterback Matt Sauk has agreed to become assistant head coach and offensive coordinator. Keefe is optimistic Steve Emtman (defense) and Tom Ackerman (offense) will continue on as line coaches.
“Coach Shack gave me my first opportunity in this league and taught me so much about this game. I could never say a bad thing about him,” Sirianni said. “I have all the confidence in Rob Keefe. I have seen him as a player and I’ve coached with him and I’ve seen what he can do.
“This is going to be a young, energetic staff and we’re going to put a product on the field that runs and hits and is a nasty football team. We’re also going to create an environment for these players where they’re taken care of on and off the field.”
Keefe’s focus is on his coaching staff and finding players.
“We probably called over 100 players today,” he said. “We’re putting together a recruiting packet. This is just like college. This is why you want to play in Spokane. This is why I want you to choose Spokane over sunny Florida.”
Shackleford plans on keeping his family in Spokane for the time being. He said he already has three offers to become an assistant coach, but he made it clear he wanted to remain with the Shock.
“I’m very disappointed,” he said. “When you go 49-8, win three division titles, two conference titles, two ArenaCup appearances, one championship, you kind of feel like that’s your job interview. Obviously, things changed here and their opinion of me has changed.”
Local journalism is essential.
Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.
Subscribe to the sports newsletter
Get the day’s top sports headlines and breaking news delivered to your inbox by subscribing here.