Ford selling Volvo to Geely

STOCKHOLM –Zhejiang Geely Holding Group signed a binding deal Sunday to buy Ford Motor Co.’s Volvo Cars unit for $1.8 billion, representing a coup for the independent Chinese automaker which is aiming to expand in Europe.

The purchase gives Geely a European luxury car brand with a reputation for safety and quality at a time when China, which last year surpassed the U.S. as the world’s largest car market, is eager to improve its competitiveness by acquiring foreign automotive brands that might help it improve its technology and expand into overseas markets.

The price, which includes a $200 million note with the remainder to be paid out in cash, is far less than the $6.45 billion Ford paid for the Swedish automaker in 1999. The U.S. automaker has been trying to sell Volvo since late 2008 to focus its resources on managing its core Ford, Lincoln and Mercury brands.

“We think it’s a fair price for a good business, and yes, we’re happy with the deal we’ve achieved with Geely,” Ford Chief Financial Officer Lewis Booth said Sunday at a news conference at Volvo Cars headquarters in Goteborg, on Sweden’s west coast. Booth added that his company believes that, under Geely, “Volvo can continue to build its business and return to profitability.”

Geely said it aims to keep Volvo’s existing manufacturing facilities in Sweden and Belgium, but that it also will explore manufacturing opportunities in China.

Volvo Cars will remain separate from Geely’s other operations, with its own Sweden-based management team and a new board of directors, the company said.