USA Cycling will reward gold medalists at the London Games with up to $100,000 in bonus money, creating the richest known Olympics financial incentive program offered by any cycling organization in the world. The new program, called the “London 100K Challenge,” includes up to $75,000 for silver medalists and up to $50,000 for bronze through funding from the U.S. Olympic Committee, USA Cycling and the USA Cycling Development Foundation. The U.S. team has strong medal aspirations in London, including the women’s time trial, where Kristin Armstrong (University of Idaho) is the reigning Olympic gold medalist. – AP
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