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Pepsi buys pouring rights at University of Oregon

Associated Press

EUGENE – A Pepsi distributor would become the University of Oregon’s dominant soft drink supplier, and the school would get nearly $5 million in cash or discounts over the next eight years under a contract expected to be finalized soon.

The deal with Bigfoot Beverages was reported by the Eugene Register-Guard through a records request. The paper said the competition between Pepsi and Coke for campus “pouring rights” has resulted in multimillion-dollar contracts at UCLA and City University of New York.

The Oregon contract would give Pepsi products 80 percent of the soft drink cooler space on campus, giving the boot to some locally bottled drinks.

Genesis Juice in Springfield and Kore Kombucha in Eugene said campus store officials told them their drinks will be dropped under the new contract.

It doesn’t cover pouring rights at the school’s athletic venues, such as Autzen Stadium, which are under a different contract.

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