Holiday shoppers give retail sales a boost

WASHINGTON – U.S. retail sales perked up in November, as cheaper gas and an improving job market fueled a promising start to the holiday shopping season.
Retail sales rose a seasonally adjusted 0.7 percent, the most in eight months, the Commerce Department said Thursday. Falling gasoline prices dented gas stations receipts by 0.8 percent, but that appears to have freed up money that consumers took elsewhere.
Excluding gas stations, sales climbed a healthy 0.9 percent. Spending on motor vehicles accelerated 1.7 percent, while purchases at clothiers, online retailers, electronics stores and department stores all expanded. Non-store retailers, which include online and mail-order outlets, rose 1 percent.
The figures indicate that consumers have pumped up their holiday shopping, despite initial signs within the retail industry that Black Friday was weak this year. To extract more dollars, stores are plying shoppers with big discounts and other enticements – a trend that will likely continue into the season’s finale.
Over the past 12 months, retail sales are up 5.1 percent.
“In the months ahead, we expect consumers to keep spending the extra income gained from the strong job market and the collapse in energy prices,” said Laura Rosner, an analyst at the bank BNP Paribas.
Average national gas prices have slid to $2.64 a gallon, down nearly 30 cents, or 9.8 percent, over the past month, according to the AAA’s Daily Fuel Gauge.
Many analysts believe that holiday spending could rise by at least 4 percent this year because of recent job growth as well. A hiring spree since February has bolstered the number of people with steady paychecks by nearly 2.65 million, and consumer confidence has also brightened.
Employers added 321,000 jobs in November, and the unemployment rate held steady at 5.8 percent, the Labor Department reported last week.
Still, some preliminary indicators suggested that the Thanksgiving and Black Friday weekend was disappointing for retailers.
An estimated 133.7 million people shopped in stores and online, down 5.2 percent from a year ago, according to a survey of 4,631 people conducted by Prosper Insights & Analytics for the National Retail Federation. Total spending for the weekend was projected to fall 11 percent to $50.9 billion from a year ago.
The NRF has said that its survey offers a snapshot in time and is not tied to its economic forecast. Rather, it shows how shoppers remain cautious and will look for discounts and deals.
Retailers still need to lure the procrastinators who haven’t yet completed their holiday buying. Wal-Mart Stores Inc., the world’s largest retailer, launched one-day free shipping that will last until today. And it announced hundreds of new savings that will last through the holiday season. It also pledged that holiday gifts ordered by Dec. 19 sent by standard delivery will arrive by Dec. 24.