Cancer marketing frustrates

I was moved by Heather Caro’s Nov. 4 letter “Sick of pink.” She so accurately described my own frustration with cancer awareness promotions and marketing saturation when what is really needed is, as she stated, “a more mindful and intentional approach.”

My view is that we as a society are already painfully aware of cancer’s scourge as every family is directly or indirectly affected by this insidious disease. What is really needed is much greater awareness of how to promote research and development coordination between government, private, and corporate institutions, leading to a cure. The colors of this coalition would be driven by the colors of our Stars and Stripes depicting true dedication, honor and patriotism in fighting together to rid ourselves of all cancers.

I suggest looking into our food supply chain, the chemically saturated and altered environment and our societal motives for profiteering off of illness as mindful awareness much more important than rallying around a color.

For the record, the color of my late wife’s cancer was not pink but teal, but then again, cancer does not recognize colors.

Marty Zyskowski

Spokane