NEW YORK – Derek Jeter was one of the world’s most covered athletes in media during his 20-season career with the New York Yankees. Now, he’s joining media with a new website devoted to delivering athletes’ “unfiltered” views to the fans.
The Players Tribune, at www.theplayerstribune.com, is being billed as a digital company that will offer unique access to top athletes in every sport – from videos to photos to podcasts and more – without having to deal with reporters to do it.
In a statement on the site that posted Wednesday, Jeter said he wants it to “transform how athletes and newsmakers share information, and bring fans closer than ever to the games they love.”
Jeter attributed his success in what he called “the toughest media market” to being careful about what he said.
“Those simple answers have always stemmed from a genuine concern that any statement, or opinion or detail, might be distorted,” he wrote on the site.
But he said fans deserve to hear more from players than “no comments.”
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