AJ’s Unusual Political Ad

A.J. Balukoff has rolled out his latest political commercial, one in which he appears in a hockey goalie’s uniform blocking “cheap shots.”

Melissa Davlin posts in the Idaho Reports blog: It takes a lot for a political ad to catch the eye of this cynical journalist, but this one featuring AJ Balukoff playing goalie in a Steelheads jersey is a bit unusual. (Impressive skills, by the way!) So is this an endorsement from the Idaho Steelheads? Not quite; Balukoff is part owner of the Steelheads. “(Endorsements) never came up in conversation,” said Mike Lanza of the Balukoff campaign, adding Balukoff didn’t ask individual management or athletes for support. “I would say, though, that it’s a safe assumption that the Steelheads are big fans of AJ Balukoff… He’s a big fan of the Steelheads and I believe that the feeling is shared.” More here.

Effective?