Beardbrand team will swim in ‘Shark Tank’ tonight

Spokane startup Beardbrand, a men’s grooming products company, will compete for financial backing during tonight’s ABC network TV show “Shark Tank.”

Company CEO Eric Bandholz will introduce the company and products to the show’s panel of five “sharks,” who are business or venture fund advisers, in hopes of attracting investor support.

Beardbrand’s e-commerce store was launched in 2013 as a result of Spokane Startup Weekend. It was founded by Eric Bandholz, Lindsey Reinders and Jeremy McGee.

It’s grown to now offering more than 25 products. The founders say they’re reaping $1.5 million in annual sales through online sales and retail distribution.

The “sharks” for Friday’s panel are Mark Cuban, owner of the Dallas Mavericks professional basketball team, as well as Daymond John, Lori Greiner, Kevin O’Leary and Robert Herjavec.

Tom Sowa