Marshawn Lynch isn’t going to let this opportunity get thrown away.
Lynch captured the nation’s attention during Super Bowl week by repeatedly answering media questions with variations of the comment “I’m just here so I won’t get fined.” He’s filed a trademark application to own the sentence.
The Seahawks running back has a growing stable of pending and approved trademarks, mostly related to his “Beast Mode” product line. He first filed to trademark the term at the end of his rookie season in 2008.
In his latest trademark application, which he signed last week, Lynch seeks to control apparel sold with the words “I’m just here so I won’t get fined.” That includes shirts, hats, beanies, hooded sweatshirts and more, according to the document filed with the U.S. Patent and Trademark Office.
This isn’t the first time Lynch has turned a Super Bowl remark into a trademark. Last year he summarized his reluctance to do interviews by saying, “I’m just about that action, boss.” He later applied to trademark “About That Action Boss” and is selling apparel with that phrase on his website.
Also seeking to own trademarks are quarterback Russell Wilson’s phrase “No Time 2 Sleep” and safety Kam Chancellor’s nickname, “Bam Bam Kam.”
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