Disappearing act: Twitter reports flatlining user growth
SAN FRANCISCO – Twitter set out to build a virtual town square bustling with billions of people. But it’s starting to look more like a novelty stand as the masses flock to other services that strike a more personal chord.
The San Francisco company showed no user growth at all in a fourth-quarter report released Thursday, the clearest signal yet that the one-time trendsetter is struggling to remain relevant. That leaves it with 320 million monthly users – roughly one-fifth the size of Facebook.
CEO Jack Dorsey is working hard to reconfigure the decade-old service. That’s trickier than it sounds, since he also needs to avoid alienating a core of devoted users who depend on it to tweet their thoughts and track issues that matter to them.
Dorsey took a step in that direction Wednesday, announcing plans to tweak Twitter’s timeline to highlight tweets that the service will appeal the most to each user, instead of only presenting them in reverse chronological order. He also has hinted that Twitter may lift its long-standing 140-character limit on the length of each tweet.
“We have some really weird rules … that just nobody understands,” Dorsey told analysts on a conference call, mentioning Twitter’s arcane punctuation requirements for replying to messages. “We need to fix things.”
Dorsey added that he expects the new timeline formula will attract more users. “It does improve the experience fundamentally,” he said.
Flatlining user growth also suggests that Twitter’s previous effort to make the service more accessible – Moments, a tool that compiles tweets about major events in a graphic, online magazine style – hasn’t done much to get people excited since its October debut.
By one measure, Twitter’s user numbers actually declined in the fourth quarter. Excluding people who only receive Twitter alerts as text messages, the company said its monthly active users dropped from 307 million in the third quarter to 305 million in the fourth quarter.
Dorsey, however, said those numbers “bounced back” to third-quarter levels in January. Chief Financial Officer Anthony Noto said the company is seeing more new users as well as “resurrected” users who had previously enrolled and went inactive for a time.
Twitter lost another $90 million during the final three months of last year, preserving its profitless history. Revenue rose 48 percent from the previous year to $710 million, providing some measure of hope that the service can still be turned into a viable of business.
That lackluster performance has hammered Twitter’s stock, now down more than 50 percent since Dorsey returned as CEO last summer. The shares shed another 52 cents, or 3.5 percent, to $14.46 in extended trading after the fourth-quarter numbers came out.