Etch A Sketch owner sells classic toy to Toronto company
Fri., Feb. 12, 2016
BRYAN, Ohio – The Ohio company that has produced or owned the Etch A Sketch for more than five decades has sold the classic toy to a Toronto-based toy firm.
Bryan-based Ohio Art Co. made the surprise move to sell the Etch A Sketch and its spinoff, the Doodle Sketch, to Spin Master Corp. for an undisclosed price. Ohio Art announced the sale Thursday.
“I think it’s such an icon, it’s a part of our everyday life here,” Martin Killgallon, Ohio Art’s president, told the Blade in Toledo. “It’ll be bittersweet, but we had to look at the long-term future of the business.”
The company said the move leaves it with more capital to focus on metal lithography, the craft on which it was founded over a century ago.
“Ohio Art is squarely focused on continuing to build its reputation as one of the premier metal lithographers in North America,” CEO Elena West said.
The Etch A Sketch was created by a French inventor in 1955. The brand has been produced or owned by Ohio Art since 1960, when it bought the rights for $25,000 after executives saw it at a toy fair in Nuremberg, Germany, in 1959.
Production of Etch A Sketch and its spinoff was moved to China more than 15 years ago.
Local journalism is essential.
Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.
Subscribe now to get breaking news alerts in your email inbox
Get breaking news delivered to your inbox as it happens.