Arrow-right Camera

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
Rain 35° Rain
News >  Business

General Mills milks Girl Scout Cookie popularity with cereal

This photo provided by General Mills shows a box of Girl Scouts Thin Mints cereal. General Mills confirmed Monday, Oct. 24, 2016, that it will be introducing a limited-time Girl Scout Cookies cereal line in January. The Minneapolis company said it will come in caramel crunch and thin mint flavors. (AP)
This photo provided by General Mills shows a box of Girl Scouts Thin Mints cereal. General Mills confirmed Monday, Oct. 24, 2016, that it will be introducing a limited-time Girl Scout Cookies cereal line in January. The Minneapolis company said it will come in caramel crunch and thin mint flavors. (AP)
By Sarah Skidmore Sell Associated Press

If you just can’t get enough of Girl Scout Cookies, rejoice – you can soon have them for breakfast.

General Mills confirmed Monday that it will be introducing a limited-time Girl Scout Cookie cereal line in January. The Minneapolis company said it will come in two flavors – caramel crunch and thin mint.

Some of the proceeds are going to the Girl Scouts of the USA.

Girl Scouts said that it is using the deal to heighten awareness of its brand and program. Its popular cookies are normally sold for a six- to eight-week period each year.

The arrangement also benefits General Mills Inc., which like many of its peers, is trying to overcome a broader decline in cereal sales. Last year, it introduced limited time Star Wars-themed boxes of four of its popular cereals. And it even paired up with a craft brewery once to create a Wheaties-inspired beer.

General Mills said this is the first Girl Scout Cookie cereal and plans to reveal more information about the products closer to the launch date.

The Spokesman-Review Newspaper

Local journalism is essential.

Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.

Subscribe to the Coronavirus newsletter

Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.


Annual health and dental insurance enrollment period open now

 (Courtesy Washington Healthplanfinder)
Sponsored

2020 has been a stressful year for myriad reasons.