EAGLE, Idaho – Idaho has renewed its sponsorship of the Famous Idaho Potato Bowl college football game for $450,000 annually.
The Capital Press reported in a story Tuesday that the Idaho Potato Commission, a state agency, agreed to a five-year extension.
The commission has sponsored the game since 2011.
Commission President Frank Muir said a recent study by an independent group found the media value of the sponsorship at $13 million annually.
Muir said that 2 million viewers watch the game that he says is essentially a four-hour infomercial about Idaho potatoes.
The commission said the football conferences represented in the bowl game include four of the five largest potato-consuming states in the country.
In this year’s game held on Dec. 22, Wyoming defeated Central Michigan 37-14.
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