Arrow-right Camera

The Spokesman-Review Newspaper The Spokesman-Review

Saturday, August 8, 2020  Spokane, Washington  Est. May 19, 1883
Partly Cloudy Day 80° Partly Cloudy
News

Alaska Airlines to drop Virgin America name and logo

In this Monday, April 4, 2016, file photo, a Virgin America plane taxis before takeoff at Seattle-Tacoma International Airport in Seattle. (Associated Press)
In this Monday, April 4, 2016, file photo, a Virgin America plane taxis before takeoff at Seattle-Tacoma International Airport in Seattle. (Associated Press)
Associated Press

SEATTLE – Alaska Airlines says as part of its merger with Virgin America, it will drop the Virgin America name and logo.

Alaska Airlines said in a news release Wednesday that the combined company will retire the Virgin America name likely sometime in 2019.

Alaska Airlines Vice President of Marketing Sangita Woerner said “while the Virgin America name is beloved to many, we concluded that to be successful on the West Coast we had to do so under one name.”

The company also said it will make enhancements to flight service including redesigned cabins, new seats, mood lighting and high-speed satellite Wi-Fi.

Since closing the merger in December, the airline has announced 21 new markets with 25 new daily departures out of San Francisco, San Diego, Los Angeles and San Jose, California.

The Spokesman-Review Newspaper

Local journalism is essential.

The journalists of The Spokesman-Review are a part of the community. They live here. They work here. They care. You can help keep local journalism strong right now with your contribution. Thank you.

Subscribe to the Coronavirus newsletter

Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.


Swedish Thoracic Surgery: Partners in patient care

 (Courtesy Bergman Draper Oslund Udo)
Sponsored

Matt Bergman knows the pain and anger that patients with mesothelioma feel.