Arrow-right Camera

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
Partly Cloudy Night 25° Partly Cloudy
News >  Business

Kroger to sell its goods to Chinese shoppers through Tmall

UPDATED: Tue., Aug. 14, 2018

In this June 15, 2017 photo, bagged purchases from the Kroger grocery store in Flowood, Miss., sit inside this shopping cart. (Rogelio V. Solis / Associated Press)
In this June 15, 2017 photo, bagged purchases from the Kroger grocery store in Flowood, Miss., sit inside this shopping cart. (Rogelio V. Solis / Associated Press)
By Joseph Pisani Associated Press

NEW YORK – Kroger will start to sell some of its products to Chinese shoppers through a website owned by internet giant Alibaba, the latest move by the supermarket chain to boost its digital business.

Cincinnati-based Kroger is working to catch up with Walmart and with Amazon.com, which bought grocer Whole Foods last year. In recent months, Kroger launched an online delivery service, upped its investment in a British online grocer and agreed to buy a meal-kit company.

Kroger Co. said Tuesday that it will sell items from its store brand Simple Truth on Alibaba’s Tmall site, including Simple Truth nuts and multivitamins. The online store will open Wednesday, Kroger said.

Many American companies sell their goods on Tmall as way to reach Chinese customers without havening to open physical stores in the country. Costco, for example, sells Kirkland vitamins, nuts and other products on the site.

Kroger shares rose 2.3 percent Tuesday.

The Spokesman-Review Newspaper

Local journalism is essential.

Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.

Subscribe to the Coronavirus newsletter

Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.


Annual health and dental insurance enrollment period open now

 (Courtesy Washington Healthplanfinder)
Sponsored

2020 has been a stressful year for myriad reasons.