Arrow-right Camera
The Spokesman-Review Newspaper

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
Partly Cloudy Day 49° Partly Cloudy
News >  Business

Hasbro trademarks Play-doh’s scent: sweet, slightly musky

UPDATED: Fri., May 18, 2018

A demonstrator at the Hasbro, Inc. showroom creates fun trims, cuts and styles with the Play-doh Buzz n’ cut playset at the American International Toy Fair on Feb. 18, 2018, in New York City. (Charles Sykes / Invision)
A demonstrator at the Hasbro, Inc. showroom creates fun trims, cuts and styles with the Play-doh Buzz n’ cut playset at the American International Toy Fair on Feb. 18, 2018, in New York City. (Charles Sykes / Invision)
Associated Press

PAWTUCKET, R.I. – Hasbro has trademarked the scent of Play-doh.

The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh’s distinctive smell with a registered trademark, something rarely issued for a scent.

The Pawtucket, Rhode Island-based toymaker describes it as a “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”

The Play-doh brand has been around since 1956. Hasbro applied for the scent trademark last year.

The company said in a news release that the smell “has always been synonymous with childhood and fun” and explains that the trademark allows it to protect “an invaluable point of connection between the brand and fans.”

There are already some Play-doh-scented products available online, including cologne and soy candles.

The Spokesman-Review Newspaper

Local journalism is essential.

Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.

Active Person

Subscribe to the Coronavirus newsletter

Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.