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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Spokane Federal Credit Union changes name to Canopy Credit Union

Brooke Baker, left director of business development shoots a selfie with president and CEO Charlotte Nemec during the before the ground breaking ceremony of the new Spokane Valley branch of Spokane Federal Credit Union on Tuesday, Feb. 19, 2019. Spokane Federal Credit Union is changing its name to Canopy Credit Union as part of a rebranding effort. (Kathy Plonka / The Spokesman-Review)

Spokane Federal Credit Union is changing its name to Canopy Credit Union as part of a rebranding effort that also includes a new logo.

“Careful thought and consideration went into this decision. For many, the name Spokane Federal Credit Union has been synonymous with friendly, fun, caring and trustworthy service,” Charlotte Nemec, president and CEO of Canopy Credit Union, said in a statement. “We’ll continue to guard these same principles for which the Credit Union was formed … .”

Nemec said the new name and brand “honor our past and point to our future.”

The credit union, which partnered with local marketing agency Propaganda Creative for its rebranding, chose Canopy as a name that reflects its “mission to protect each member’s financial world like a canopy shelters the Pacific Northwest forests,” according to a statement.

“We knew we wanted a name that reflected not only where we’ve been and who we’ve become, but also a name that will help us better define our future,” said Susan Cerutti-Jensen, marketing director for Canopy Credit Union in a statement.

The credit union’s name change will take effect July 22.

Spokane Federal Credit Union, which was founded in 1956, has more than 11,000 members and holds $160 million in assets. It offers financial services such as checking, savings and loans to the community at its three branches in Spokane. The credit union will be opening a fourth branch in Spokane Valley in August.