Instant Pot is everywhere – on kitchen counters, cooking shows and Instagram.
Now Instant Brands, the maker of the multifunction cooking appliance, is merging with Corelle Brands, bringing together century-old products like Pyrex glass cookware with a product that has more than 185,000 people following its official Instagram account for recipes.
Financial terms of the definitive merger agreement were not disclosed.
The plan is to create a company that will take consumers from planning, preparing and cooking meals to serving them and then storing the leftovers. Corelle Brands’ other products include Corelle dishes, CorningWare serving pieces and Snapware containers.
Ken Wilkes, CEO of Corelle Brands, based in Rosemont, Illinois, will be CEO of the combined company. Instant Brands will remain in its Ottawa, Ontario, headquarters and Instant Brands’ chief Robert Wang will remain in Ontario and serve as the company’s chief innovation officer.
Corelle Brands was acquired by Cornell Capital in 2017.
Instant Brands, founded in 2009, is known for its Instant Pot device, which accomplishes a number of cooking functions in the same pot. It combines a slow cooker, pressure cooker, egg cooker, saute pan and food warmer, among other uses.
Local journalism is essential.
Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.
Subscribe to the Coronavirus newsletter
Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.