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Cardi B moves to trademark ‘Okurrr’

UPDATED: Fri., March 22, 2019

By Nardine Saad Los Angeles Times

“Okurrr,” Cardi B’s signature trill, is indeed being trademarked by the rapper.

The newly minted Grammy winner filed the application with the United States Patent and Trademark Office earlier this month to reserve the catchphrase for use on “paper goods, namely paper cups and posters,” according to the application.

Washpoppin Inc., Cardi’s New York-based cosmetics company, was listed as the owner of the mark.

“To the best of the signatory’s knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive,” the fine print on the application said.

Sorry, Khloe Kardashian .

The “Money” and “I Like It” rapper also plans to put the word on “clothing, namely, T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, shirts, sweaters, undergarments,” according to records obtained by Page Six on Thursday.

The Blast reported that she filed an application spelling the word with two Rs as well.

On “The Tonight Show,” the Bronx-bred rapper said the popular catchphrase – also the subject of Pepsi’s Super Bowl 2019 commercial – is like the sound a “cold pigeon in New York City” makes.

No word yet if applications for “eeeooowwww” or any of her other ASMR sounds will follow.

Attorneys for Cardi B did not immediately respond to The Times’ request for comment.

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