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BHW1 rebrands to AmpliFi Advertising

UPDATED: Thu., Aug. 6, 2020

The entrance area of AmpliFi Advertising's new offices. (Courtesy Amplifi)
The entrance area of AmpliFi Advertising's new offices. (Courtesy Amplifi)

Longtime Spokane advertising agency BHW1 Advertising has recently rebranded to AmpliFi Advertising.

When BHW1 partner Greg Birchell left to pursue other opportunities, owner and founder Russ Wheat rebranded the firm and moved its office from downtown Spokane to the Riverwalk complex at 1003 E. Trent Ave. in the University District. 

“We went all in,” Wheat said in a statement. “We knew this was time to create something special, to shake off the dust of the past and create something entirely new.”

Wheat chose to name the firm AmpliFi because it represents amplifying clients’ stories, reach and results. It’s also a nod to WiFi, Tony Hines, creative director for the firm, said in a statement.

Throughout its 20-year history, AmpliFi has received numerous local, district and national awards for its work. The firm offers a broad range of services, including brand and promotion advertising, media buying, digital/online advertising and content creation.

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