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The Spokesman-Review Newspaper The Spokesman-Review

Sunday, March 29, 2020  Spokane, Washington  Est. May 19, 1883
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Marketing >  EVERCANNABIS

WoW Industries enjoys life in the country

By Taryn Mickelson EVERCANNABIS Correspondent

Just north of Spokane, in the small but tight-knit community of Springdale, you’ll find WoW Industries Cannabis Farm and Altus Extraction Lab, both owned and operated by husband and wife Jennifer and Lance Lorz and family friend/business partner Cole Beaman.

All three originally lived in the Spokane region, but didn’t all connect until they were living in Oregon. Beaman and Lance were roommates, and Jennifer had gone to high school with Cole. After Lance and Jennifer married, they ran a small surf and snow shop in Oregon.

They were brainstorming different business projects when cannabis legalization came to Washington, prompting them all to return north.

Their first venture was a medical dispensary in Hillyard called Northside Alternative Wellness.

While the business helped plenty of patients, there were other unanticipated and expensive problems with the space, including constant break-ins. A truck even drove into the side of the building once.

Using their remaining resources, they took their business savvy to Springdale in 2015 where they created a self-funded business. They also helped cultivate a sense of community unity and spirit.

Since then, WoW Industries has grown from 12 to 24 employees and amassed a stable clientele. The Altus full-spectrum concentrates lab produces wax, budder, sugar wax, distillate, RSO, shatter, diamonds in terp sauce, color remediation and more.

“Our main focus is creating jobs for the local community to help us present an enjoyable product grown with consciousness to the environment, where we are not polluting the Earth but giving back,” said Jennifer Lorz.

That focus on community is evident in how WoW Industries is a supporter of Springdale’s Mary Walker School District. A number of small farms, including WoW/Altus, directly support the school. Student jerseys are imprinted with “Go team Go, Support your local farmers” on the back.

Lorz said in the beginning, wholesale prices were higher and competition was stiff. Much of their products went to Spokane shops, but there was more product from many small farms than the small number of stores in the area could handle.

“I can understand from the stores’ perspective, the overwhelming aspects of having to see so many vendors, to do so much organizing, when it came to sample products.” said Jennifer Lorz.

WoW and Altus are still around, and have built up loyal customers who appreciate clean product, plus healthy work environments and competitive pricing.

Indoor space is increasing rapidly in 2020 with house-grown strains in the works including Wappa, Humbolt Royal Kush, Yogi Berry, NYC Candy and Guana Bana.

“All we want is a safe and clean product that everyone is comfortable with using and has a good time doing it,” she said. “We love to be conscious about our smell, taste and overall quality of our product.”

Currently WoW Industries pays for its own pesticide testing to ensure that it always meets current pesticide requirements. It also uses organic soil and Biochar, bio-degradable joint tubes and other packaging that is part of the commitment to provide a product that’s clean and reliable.

For more information, visit www.wow-industries.com.

Taryn Mickelson is originally from New Mexico and now works in Washington’s cannabis industry. She enjoys writing about the positive changes in this rapidly-growing business.

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