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Monday, March 30, 2020  Spokane, Washington  Est. May 19, 1883
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Marketing >  EVERCANNABIS

Meet Jamie Hoffman of Craft Elixirs

By Rob Mejia EVERCANNABIS Correspondent

If you’re someone who appreciates a bit of the exotic, or has ever considered a walk on the wild side, you should get to know Craft Elixirs. Specializing in high-end confections, craft cocktails, and unique cannabis-infused food, the Seattle-based company is the brainchild of Chicago native Jamie Hoffman.

She and her 23-person crew have been producing small-batch cannabis-infused simple syrups, oils, and confections since 2013.

Craft Elixirs is built on two cornerstone principles: produce the best products using superior local ingredients and ensure every piece of the process is compliant.

As an only child, Jamie learned to do a lot for herself, including cooking. Early on, she discovered she was a “foodie,” and long before Craft Elixirs was a twinkle in her eye, she was already perfecting a unique infusion process. She knew her process was ‘ready for prime time’ when friends started asking to purchase a cannabis-infused blueberry cordial she was known to make for social gatherings.

Around that same time, Washington was making moves to legalize adult-use cannabis so the time was right to begin to build a cannabis food and beverage business. Jamie moved to Seattle and started the difficult process of obtaining an edible license. After months of research and filling out forms, the license was awarded. Jamie and her team set to work creating delicious and gorgeous edibles and elixirs.

Attention to detail is truly a hallmark of the brand. It can take up to a year to create and perfect each product in the Craft Elixirs line. Part of that process is working with the local community to source the best raw flower (cannabis bud) and berries from local producers. Partnerships with quality growers like Puffin Farms, Doc & Yeti Urban Farms, and Sidhu’s Blueberry Farms have helped Craft Elixirs win the Dope Cup two years in a row, a big point of pride for Jamie and her team.

But it isn’t all about high-quality products; it’s about creating a company known for integrity. Jamie found that the best way to demonstrate this is to be transparent and compliant. That means she devotes nearly half her time to staying on top of new regulations.

One of the most pressing challenges for Jamie today is the lack of regulation around the hemp industry.

Shipping across state lines is murky territory and dependent upon the amount of THC found in flower. Some of her competition chooses to ship across state lines but for the time being Jamie limits her products to Washington.

This combination of high quality products and deep professionalism has proven to be a winning combination. Craft Elixirs now has a line of about 25 products and is found in over 100 Washington shops.

Let’s talk treats!

Pioneer Fruit squares, available with 10 milligrams CBD or THC, come in six natural fruit flavors like sour cherry, pineapple crush and blackberry.

If you prefer savory, Craft Elixirs offers infused chips in flavors of sweet potato, roasted garlic, and sea salt and cracked pepper.

Ready for dessert? Try the Dank Chocolate Syrup over ice cream or in a drink.

And, of course, the crown jewel is their line of drink mixes and cooking Elixirs.

Rob Mejia is president of Our Community Harvest: A Cannabis Education Company. Rob lives in New Jersey and spends his free time cooking, playing tennis, and repairing an old house.

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