Numerica Credit Union plans to lose about $30,000 this weekend on purpose, in a first-time promotion to support Small Business Saturday.
Employees will randomly drop wallets for shoppers to find near small businesses that contain $100 worth of gift cards to those businesses.
Starting at 9 a.m. Saturday, Numerica employees will drop the wallets that contain four gift cards, each worth $25, for different small businesses in the Spokane area, North Idaho, Tri-Cities and Wenatchee.
Some 291 wallets will be purposefully lost as part of the promotion, said Kim Pearman-Gillman, senior vice president for corporate and community relations.
“Our intent is to show some love to the small businesses that have been hit hard in our communities,” Pearman-Gillman said.
“We think this is a fun way to match up people to these small businesses.”
She did not specify exactly where the wallets would be placed, but the hope is that shoppers will find them in the general area of small businesses that may be new to them, Pearman-Gillman said.
Employees will drop the wallets in random places 9 a.m.-3 p.m. Saturday. The bank wanted to find a way during the pandemic to get shoppers to try new stores, she said.
“This is the first time we have done this for Small Business Saturday,” Pearman-Gillman said.
“We just really want to keep supporting small businesses.”
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