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What’s the most popular Halloween candy this year? Which type of costume is favored?

UPDATED: Thu., Oct. 29, 2020

Skittles, one of the eight most popular Halloween candies, are pictured in New York in 2016.  (Mark Lennihan/Associated Press)
Skittles, one of the eight most popular Halloween candies, are pictured in New York in 2016. (Mark Lennihan/Associated Press)

Halloween on Saturday will be unlike any other in recent memory, but the annual occasion for trick-or-treating and dressing up in sexy costumes has not ghosted us yet.

RetailMeNot surveyed people about Halloween, with topics including activities and favorite candies, and RetailMeNot found that 80% of respondents say their plans are changing due to the coronavirus pandemic, as everyone is still looking to create normalcy.

Also: 34% of respondents do not plan to shop for costumes, 21% will produce creative ways for their children to celebrate Halloween, and 26% still plan to go trick-or-treating while taking protective measures.

Despite a greatly reduced number of trick-or-treaters, shoppers certainly have not lost their sweet tooth. According to the RetailMeNot survey, Reese’s (52%) and M&M’s (51%) are still the most popular candy this year.

Rounding out the top eight: Kit Kat (48%), Snickers (46%), Hershey Bars (40%), Twix (39%), Skittles (27%) and candy corn (26%). Candy corn finished ahead of Mounds, Milky Way, Almond Joy and Three Musketeers? Crazy!

And during this spooky season, has released new insights that finally reveal the costume categories that are the most and least effective when winning over your Halloween boo. Boo!

Before planning this year’s virtual Halloween festivities and matching outfits, consider the following findings from’s latest survey:

Nearly 70% of respondents deem funny costumes as the most attractive costume category.

Cute costumes ranked second (18%), followed by scary costumes (13%). Where’s sexy?!

Two in 10 online daters have a costume picture displayed on their dating profile.

Nearly half of respondents (48%) declare Halloween as their favorite holiday for meeting new people given its casual nature.

And when asked which costume category is the least attractive, political costumes by far came out on top, backed by more than half of men (68%) and women (52%) surveyed.

So, enjoy your Reese’s and M&M’s binge, and leave President Donald Trump to Alec Baldwin and Joe Biden to Jim Carrey.

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