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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Spokane Valley-based etailz rebrands to Kaspien

Spokane Valley-based etailz has rebranded to Kaspien, reflecting the company’s growth from third-party retailer to e-commerce solution for brands growing their online businesses on Amazon, Walmart, eBay and Google.

“Kaspien is in a different place in the market than we were one year ago, much less 10 years ago,” Kaspien CEO Kunal Chopra said in a statement. “Today, there are thousands of third-party sellers, agencies, and software providers offering brand services for online marketplaces. It’s a fragmented market.

“As etailz, we were one of those fragments. As Kaspien, we are defragmenting the market, pulling together all the services, tools, data, and integrations brands needed to succeed on e-commerce under one roof. We’re a one–stop shop.”

Kaspien’s name was inspired by the Caspian Sea between Europe and Asia, which is a “hub of commerce,” according to the company.

The company, which operates as a retailer, agency and software provider, secured more than $30 million in financing earlier this year to develop new products, expand inventory and grow retail partnerships.

Kaspien’s parent company, Trans World Entertainment Corp., has rebranded as Kaspien Holdings Inc.