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Retail sales were flat in April as stimulus spending waned

UPDATED: Fri., May 14, 2021

A woman carries Target shopping bags as she leaves the store on April 19, 2021 in New York. Retail sales in the U.S. were flat in April after soaring in March.  (Associated Press)
A woman carries Target shopping bags as she leaves the store on April 19, 2021 in New York. Retail sales in the U.S. were flat in April after soaring in March. (Associated Press)
By Joseph Pisani Associated Press

NEW YORK – Retail sales in the U.S. were flat in April after soaring in March, when many Americans received $1,400 stimulus checks that boosted spending.

The report Friday from the U.S. Commerce Department was worse than the 0.8% rise Wall Street analysts had expected.

But it wasn’t all bad: March’s number was revised upward to 10.7%.

Americans started receiving a third round of stimulus checks that month, helping retail sales soar.

The question is whether consumers will continue to spend without stimulus checks.

“The April retail sales tip the odds toward slower sales in the coming months,” analysts at Contingent Macro Advisors said.

Friday’s report comes amid other signs the economy is improving as vaccinations accelerate and business restrictions are relaxed.

The number of Americans seeking unemployment benefits fell last week to 473,000, a pandemic low. And consumer confidence hit its highest level last month since the pandemic began.

On Thursday, the U.S. Centers for Disease Control and Prevention said vaccinated Americans don’t need to wear a mask or social distance outdoors and in most indoor settings, which may get more people to travel, eat out or shop.

Consumer spending, which makes up two-thirds of all economic activity in the U.S., is closely monitored by economists to gauge the nation’s economic health.

Friday’s report covers a third of all consumer spending, but doesn’t include services, like hotel stays or haircuts.

The report on Friday suggests Americans were heading out last month to eat instead of shop. Sales at restaurants and bars rose 3%.

But sales fell at stores that sell clothing, sporting goods and furniture.

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