Arrow-right Camera
The Spokesman-Review Newspaper

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
Partly Cloudy Night 27° Partly Cloudy
News >  Business

This is Washington state’s dirty little pumpkin spice latte secret

Aug. 30, 2022 Updated Wed., Aug. 31, 2022 at 7:24 p.m.

A customer holds a drink inside a Starbucks coffee shop in San Francisco on July 28, 2022.  (Bloomberg )
A customer holds a drink inside a Starbucks coffee shop in San Francisco on July 28, 2022. (Bloomberg )
By Alyse Messmer-Smith Bellingham Herald

BELLINGHAM – Autumn’s most loved drink, the pumpkin spice latte, is officially back at Starbucks, and some states are more excited than others.

A study by Bid-on-Equipment analyzed Google search data and interviewed Americans to find which states are the most “pumpkin spice latte obsessed.”

The study found that in 2021 there was a 1,264% jump in searches for pumpkin spice lattes from July to August.

According to the study, 67% of Americans like pumpkin spice lattes, although 5% said they hide their love for pumpkin spice lattes from their family and friends because of embarrassment.

More than 25% also said they think pumpkin spice lattes should be sold year-round, instead of being a limited seasonal drink.

So which state is the most obsessed with pumpkin spice lattes?

Known for its love of coffee, Washington state ranked first.

Washington was followed by California in second, then Colorado, Oregon, Illinois and Texas.

The least pumpkin spice latte-obsessed state was Mississippi, followed by Maine, Louisiana, Vermont, Alabama and West Virginia.

The study also looked at which cities across the country are the most pumpkin spice obsessed.

Seattle ranked second, following Minneapolis.

Other cities that are the most pumpkin spice obsessed included Miami, Atlanta, Las Vegas and Denver

.

The Spokesman-Review Newspaper

Local journalism is essential.

Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.

Active Person

Subscribe now to get breaking news alerts in your email inbox

Get breaking news delivered to your inbox as it happens.