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Vapers are rushing to hoard Juul electronic cigarettes now banned by the FDA

UPDATED: Thu., June 23, 2022

A person smokes a Juul Labs electronic cigarette in this undated photograph.  (Bloomberg)
A person smokes a Juul Labs electronic cigarette in this undated photograph. (Bloomberg)
By Madison Muller Bloomberg

Brand-loyal vapers are flocking to their favorite shops to stock up on Juul Labs’s electronic cigarettes, amid news that the products will be taken off the market.

“My husband is out on a Juul run right now. Gonna clear the shelves and hoard ’em like our incandescent bulbs!” one user wrote on Twitter following the news, first reported on Wednesday by the Wall Street Journal, that the U.S. Food and Drug Administration could order the company to stop selling its e-cigarettes.

On Thursday, the FDA denied authorization to Juul for all of its products marketed in the U.S., requiring the company to stop selling and distributing them and to remove those that are on the market.

It’s the latest hit for Juul after the FDA banned sales of customer-favorite fruity and sweet flavors on concerns the products were being marketed to minors.

But the company isn’t being singled out – the FDA has generally tightened its oversight of e-cigarette companies and is reviewing thousands of applications from companies aiming to sell similar products.

Juul “just so happened to rise to the top of the stack,” said Lynn Kozlowski, a public health professor at the University of Buffalo who has led studies on nicotine addiction, vaping and cigarettes.

In 2019, reports began to emerge of cases of severe lung damage in young people that were later linked to vaping or e-cigarette use.

As of February 2020, the U.S. Centers for Disease Control and Prevention recorded more than 2,800 such cases that resulted in hospitalizations and deaths.

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