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Spokane ad agency Magner Sanborn is ready for its second shot at Super Bowl advertising fame. This year’s game will include a 60-second spot built around the secret life of shopping carts. Two years ago the firm developed three spots for a short-lived technology product, Flo TV.
INDIANAPOLIS – Move over, salsa-specialist Victor Cruz. Aaron Hernandez may need room to show his merengue moves in the end zone. The dueling dancers are practicing the steps they hope will lead to touchdowns at the Super Bowl and give the NFL showcase the look of a hard-hitting episode of Dancing With the (Football) Stars.
INDIANAPOLIS – Ahmad Bradshaw is playing in pain and loving every second of it. The New York Giants running back has played the last eight games with a broken bone in his right foot, and there is no way the injury is going to keep him out of Sunday’s Super Bowl against the Patriots.
NEW YORK – Kids LOL and OMG each other all the livelong day, but ask them to decipher the XLVI of this year’s Super Bowl and you might as well be talking Greek. They may know what X means, or V and I, but Roman numerals beyond the basics have largely gone the way of cursive and penmanship as a subject taught in the nation’s schools.
INDIANAPOLIS – Unlike four years ago when they dressed in black suits as a symbol of unity before facing the undefeated Patriots, the New York Giants returned to the Super Bowl this time with no sartorial gimmicks. Touching down in Indianapolis for their rematch with New England on Sunday, the Giants are simply a confident team. They believe in themselves as much as they did in 2008 when they ruined the Patriots’ perfect season with a stunning 17-14 victory in Arizona.
EAST RUTHERFORD, N.J. – Jason Pierre-Paul is no longer the freakish athlete with the big upside. The second-year defensive end’s days of impressing his New York Giants teammates with his athleticism are over.
INDIANAPOLIS – The cameramen trailed Bill Belichick as he strolled to the stage, the normally Hooded One wearing a crisp, dark suit and an even more surprising accessory. A smile.
Reserved seats at next Sunday’s Super Bowl XLVI are selling for thousands of dollars each on eBay. But why spend a fortune and schlep all the way to Indianapolis when you can enjoy the adrenalin rush of screaming fans, sloshing beer and crowded restrooms a short drive from home.
Julian Edelman’s role models in football have gradually evolved. As an undersized quarterback with a big arm growing up in Redwood City, Calif., he wanted to be the next Doug Flutie.
EAST RUTHERFORD, N.J. – The phone call must have been a mistake. Victor Cruz stared down at the screen, perplexed by the number that had popped up.
EAST RUTHERFORD, N.J. – Eli Manning took home the MVP. Plaxico Burress had the winning catch. David Tyree got the biggest prize in the 2008 Super Bowl – an unforgettable moment that forever will be his. No play in the New York Giants’ 17-14 victory over the New England Patriots has been shown more than Tyree’s fourth-quarter catch of a ball against his helmet with defender Rodney Harrison draped over him.
A Super Sequel. Four years after New York stunned previously undefeated New England in the Arizona desert, the Patriots and Giants are going at it again at the Super Bowl – this time in Indianapolis.
The biggest draw in television is going mobile. The Super Bowl will be streamed online and to phones in the U.S. for the first time, the NFL said today. NBC’s broadcasts of wild card Saturday, the Pro Bowl and the Super Bowl will be available on the league’s and network’s websites and through Verizon’s NFL Mobile app.