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European Union regulators opened an in-depth investigation Tuesday into U.S. tech giant Google's plan to buy fitness tracking device maker Fitbit.
Nine privacy, social justice and consumer groups are calling for the U.S. federal government to block Google’s $2.1 billion acquisition of fitness-gadget maker Fitbit, citing antitrust and privacy concerns.
So your fitness tracker calls for 10,000 steps a day. Is that a random number? Turns out that measure can be traced to a decade’s old Japanese marketing campaign. But the suggestion of walking 8,000 to 10,000 steps daily is shown in studies to be beneficial, said Glen Duncan, with Washington State University Spokane’s department of nutrition and exercise physiology.
Fitbit, whose devices encourage people to walk 10,000 steps each day, now wants to put them to sleep as well.
Oprah Winfrey has found billionaire success in national broadcasting, publishing and as the godmother of the inspiration industry. With her investment in Weight Watchers, she’s bestowed her starpower on a struggling brand.
Like many people recently, I have bought a Fitbit and am now motivated to reach 10,000 steps a day (which, ahem, is not the same as saying I will always attain that goal). However, I’m not the only one who might be interested in how many steps I take – my doctor and insurance company would surely appreciate knowing that as well.
Fitbit Inc., the fitness band maker, has acquired software assets from struggling smartwatch startup Pebble Technology Corp., a move that will help it better compete with Apple.
Fitbit wants to help you exercise more by making you think you’re hiking famous trails instead of strolling around your neighborhood.