Stories tagged: Fitbit
Wed., Feb. 6, 2019, 4:25 p.m.
The magic number: The notion of 10,000 steps to fitness is pure marketing, but it’s also a worthy goal
So your fitness tracker calls for 10,000 steps a day. Is that a random number? Turns out that measure can be traced to a decade’s old Japanese marketing campaign. But …
UPDATED: Mon., March 6, 2017, 4:30 p.m.
Fitbit, whose devices encourage people to walk 10,000 steps each day, now wants to put them to sleep as well.
UPDATED: Thu., March 2, 2017, 6:23 p.m.
Oprah Winfrey has found billionaire success in national broadcasting, publishing and as the godmother of the inspiration industry. With her investment in Weight Watchers, she’s bestowed her starpower on a …
Mon., Dec. 12, 2016
Like many people recently, I have bought a Fitbit and am now motivated to reach 10,000 steps a day (which, ahem, is not the same as saying I will always …
Wed., Dec. 7, 2016, 8:15 a.m.
Fitbit Inc., the fitness band maker, has acquired software assets from struggling smartwatch startup Pebble Technology Corp., a move that will help it better compete with Apple.
Mon., Aug. 29, 2016, 9:57 a.m.
Fitbit wants to help you exercise more by making you think you’re hiking famous trails instead of strolling around your neighborhood.