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Tuesday, August 4, 2020  Spokane, Washington  Est. May 19, 1883
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Stories tagged: fitbit


UPDATED: Tue., Aug. 4, 2020

EU regulators investigating Google’s plan to buy Fitbit

European Union regulators opened an in-depth investigation Tuesday into U.S. tech giant Google’s plan to buy fitness tracking device maker Fitbit.


UPDATED: Wed., Nov. 13, 2019

Privacy, consumer groups seek to block Google-Fitbit deal

Nine privacy, social justice and consumer groups are calling for the U.S. federal government to block Google’s $2.1 billion acquisition of fitness-gadget maker Fitbit, citing antitrust and privacy concerns.


The magic number: The notion of 10,000 steps to fitness is pure marketing, but it’s also a worthy goal

So your fitness tracker calls for 10,000 steps a day. Is that a random number? Turns out that measure can be traced to a decade’s old Japanese marketing campaign. But …


UPDATED: Mon., March 6, 2017

Fitbit tracks your steps; now it wants to chart your Zs, too

Fitbit, whose devices encourage people to walk 10,000 steps each day, now wants to put them to sleep as well.


UPDATED: Thu., March 2, 2017

Oprah shakes up stocks and teases a White House run

Oprah Winfrey has found billionaire success in national broadcasting, publishing and as the godmother of the inspiration industry. With her investment in Weight Watchers, she’s bestowed her starpower on a …


Step counts could be worth cash

Like many people recently, I have bought a Fitbit and am now motivated to reach 10,000 steps a day (which, ahem, is not the same as saying I will always …


Fitbit buys software assets from smartwatch startup Pebble

Fitbit Inc., the fitness band maker, has acquired software assets from struggling smartwatch startup Pebble Technology Corp., a move that will help it better compete with Apple.


Fitbit makes exercise even more of a game

Fitbit wants to help you exercise more by making you think you’re hiking famous trails instead of strolling around your neighborhood.