Stories tagged: fitbit
UPDATED: Tue., Aug. 4, 2020
European Union regulators opened an in-depth investigation Tuesday into U.S. tech giant Google’s plan to buy fitness tracking device maker Fitbit.
UPDATED: Wed., Nov. 13, 2019
Nine privacy, social justice and consumer groups are calling for the U.S. federal government to block Google’s $2.1 billion acquisition of fitness-gadget maker Fitbit, citing antitrust and privacy concerns.
Wed., Feb. 6, 2019
The magic number: The notion of 10,000 steps to fitness is pure marketing, but it’s also a worthy goal
So your fitness tracker calls for 10,000 steps a day. Is that a random number? Turns out that measure can be traced to a decade’s old Japanese marketing campaign. But …
UPDATED: Mon., March 6, 2017
Fitbit, whose devices encourage people to walk 10,000 steps each day, now wants to put them to sleep as well.
UPDATED: Thu., March 2, 2017
Oprah Winfrey has found billionaire success in national broadcasting, publishing and as the godmother of the inspiration industry. With her investment in Weight Watchers, she’s bestowed her starpower on a …
Mon., Dec. 12, 2016
Like many people recently, I have bought a Fitbit and am now motivated to reach 10,000 steps a day (which, ahem, is not the same as saying I will always …
Wed., Dec. 7, 2016
Fitbit Inc., the fitness band maker, has acquired software assets from struggling smartwatch startup Pebble Technology Corp., a move that will help it better compete with Apple.
Mon., Aug. 29, 2016
Fitbit wants to help you exercise more by making you think you’re hiking famous trails instead of strolling around your neighborhood.