Spokane, Washington Est. May 19, 1883

The Polar Bear Plunge...Why?

Every January 1st, hundreds trek down to Sanders Beach on Lake Coeur d'Alene to take part in a tradition called the Polar Bear Plunge. Although this year there were vendors selling t-shirts and other trinkets, the event is still informally organized and has not sign-ups or registration. Just come, strip down to swimwear and jump in to welcome the new year. But question still remains, why do they do it?

Section:Video

Sun., Jan. 1, 2012