An animal-rights group known for using radical tactics to get people to stop wearing fur coats is turning its attention on fishermen.

People for the Ethical Treatment of Animals says it hopes to discourage the catching and eating of fish by disrupting big-money sport-fishing tournaments.

“This is the final frontier. We’ve tackled issues with almost every animal in the country,” said Tracy Reiman, the group’s coordinator for the campaign.

PETA’s main target: an Atlantic City-based sport-fishing tournament in August that bills itself as the world’s richest. With more than $1 million in total prize money, it attracts many top big-game fishermen.