Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking.

The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers.

Anheuser-Busch spokesman Tony Ponturo said Tuesday the decision was made earlier this year and the brewer hasn’t run ads on MTV since Sept. 30. He said the company has an education program to discourage underage drinking and wanted to ensure that its intent isn’t misrepresented.

The company spent $534 million advertising last year, less than $2 million on MTV.

Disclosure of the brewer’s decision comes after the liquor industry was criticized for reversing a self-imposed ban on broadcast advertising of liquor.