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Spokane, Washington  Est. May 19, 1883

Community Comment

What is a hero or heroine?

Comcast
Comcast

Good morning, Netizens...

(Photo credit: Comcast)

I seldom complain about advertisements, simply because I have an oddball television tuner card that I have hot wired into one of my few remaining Microsoft Windows boxes, which allows me to muzzle and in some cases, completely eliminate television advertising from my consciousness. However, in one of the few instances where I have paid attention to the nauseously self-serving advertisements, most particularly Comcast, I cannot help but notice they are advertising hockey player Karen Thatcher and various other Olympic competitors as “local heroes”.


Wait a minute here. Isn't Thatcher a well-paid spokesperson? I did tentatively attempt to see if she were paid for her participation in this advertisement, but no such luck. That does bring me to my question, whatever did she do to earn the status of a heroine? Play hockey? What values make a person a hero or heroine?


Our men and women in far-off wars in our names. Firemen who go into burning buildings to rescue potential victims. Police who take their lives in their hands simply by having coffee in public places and then die trying to save us all. These are my heroes and heroines.


Who are some of your local heroes?


Dave



Spokesman-Review readers blog about news and issues in Spokane written by Dave Laird.