How to direct a documentary: be honest

The point they’re addressing is, How do you get people to watch your film? Especially someone who isn’t inclined to agree with you to begin with? They take the anti-Michael Moore route: The try to key in on people that viewers can empathize with. As Moore tried to do with the mother of the dead American soldier. Trouble is, Moore couldn’t resist inserting himself into virtually every scene - either physically or philosophically.